About us
We, the founders of Aivini AB, are sisters Sanna and Martina – two passionate equestrians with long-standing experience in horses, riding, and entrepreneurship. We've both been horse owners for many years and each have two horses. Our backgrounds in different professional fields provide us with a strong and complementary foundation:
- Sanna is a licensed therapist for both horses and humans, as well as a certified saddle fitter.
- Martina also runs a contracting business alongside Aivini, with several years of entrepreneurial experience.
From Idea to Company
The idea behind Aivini was born from a clear need we ourselves experienced as active riders – to create functional, sustainable riding apparel that combines innovation with classic design.
We founded Aivini AB in the fall of 2023, and our first product – a corrective riding pant – quickly attracted attention.
We participated in the Borås INKlab incubator program and placed second in their pitch competition. This led to a continued collaboration with Borås INK, where we’ve received valuable business development and support.
Funding and Support
We have received funding from:
- Almi, for developing an MVP (Minimum Viable Product)
- Vinnova, for a comprehensive IP strategy
Vision and the Future
Our vision is to develop functional and sustainable products for riders, where quality, environmental care, and circular thinking are integral to every decision.
We design and produce with the following in mind:
- Eco-friendly
- Sustainable
- Functional
- Innovative
We plan to launch our first product in June 2025, and have several more ideas and product concepts in the pipeline.
Our long-term goal is to build a complete collection of riding apparel where both innovation and sustainability are present in every seam, every material choice, and every business decision.